Plug Power (PLUG), a leading maker of hydrogen fuel cells, is trying to rebound as momentum in renewable energy lifts shares. Is PLUG stock a buy right now?


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Latham, N.Y.-based Plug Power supplies hydrogen fuel cells mainly for forklifts in large warehouses. Its fuel cells replace conventional batteries in equipment and vehicles powered by electricity. Plug Power clients include retail giants Amazon (AMZN), Walmart (WMT), Nike (NKE) and Home Depot (HD). PLUG stock went public in 2002.

The company aims to produce more than half of its hydrogen energy from entirely renewable sources by 2024. It also aims to branch out from forklifts to heavy-duty vehicles to serve ports in the U.S. and Europe, as well as stationary fuel cells to power data centers and distribution hubs.

Currently, Plug Power has five pedestal customers: Amazon, HomeDepot, Walmart, Stellantis and Mercedes.

On Oct 14, Plug stated that its prior full-year 2022 revenue guidance of $900 million to $925million could be 5% to 10% lower for the year.

“The revenue impact reflects some larger projects potentially being completed in 2023 instead of 2022 due to timing and broader supply chain issues,” the company said in a press release.

Management reassured however that while revenue could be lower than previously anticipated, “demand for the fuel cell applications and electrolyzer business remains robust.”

Amazon Deal

On Aug. 25, Plug announced it will begin supplying Amazon liquid hydrogen starting in 2025. Plug will supply 10,950 tons per year of liquid green hydrogen to fuel Amazon’s transportation and building operations. This agreement is expected to help Plug achieve its $3 billion revenue goal by 2025, Plug management said in a joint statement.

Since 2016, Plug has helped Amazon to deploy more than 15,000 fuel cells to replace batteries in forklifts across 70 distribution centers.

Alongside this deal, Plug has granted Amazon a warrant to acquire up to 16 million shares of Plug’s common stock (warrant shares). Amazon would vest the warrant in full if it spends $2.1 billion over the seven-year term of the warrant across Plug products, the statement said.

“Landing a green hydrogen supply deal with a customer like Amazon validates our multi-year investment and strategic expansion into green hydrogen,” said CEO Andy Marsh.

Plug already has a deal with another one of its key clients, Walmart. It has an option to deliver up to 20 tons per day of liquid green hydrogen to power material handling lift trucks across Walmart distribution and fulfillment centers in the U.S.

Walmart has worked with Plug Power to adopt and expand hydrogen fuel cells throughout its facilities for over a decade, beginning with a 50-fleet pilot in 2012 and expanding to a fleet of 9,500 and growing.

Clean-Energy Stocks Rebound

As hydrogen becomes cheaper to make, experts say it will increasingly be seen as a low-cost alternative to petroleum-based fuel and batteries. That’s fueled interest in new energy stocks recently, as oil prices remain high and even as investors rotate out of growth stocks amid rising interest rates.

Additionally, on Aug. 16, President Biden signed expansive climate, health and tax policy. The package invests $375 billion to fight climate change, the most significant federal investment in history of its kind.

Belgium Plant

Meanwhile, Plug Power is in growth mode elsewhere too. It will build a 35-tons-per-day green hydrogen generation plant at Port of Antwerp-Bruges in the heart of Europe. It signed a 30-year concession agreement to build the plant at the Belgian port, the second largest in Europe, the company said in a statement.

Plug plans to erect a 100-megawatt green hydrogen plant, using its own electrolyzer and liquefaction technology, on 28 acres of land leased under the agreement. It will produce up to 12,500 tons per year of liquid and gaseous green hydrogen for the European market.

Construction of the plant is expected to begin in late 2023. And initial production of green hydrogen is expected in late 2024, while plant commissioning will be in 2025.

European Partnerships

On Sept. 8, Plug Power said France-based Lhyfe, a pure player in renewable green hydrogen, has placed an order for 10 5-megawatt European-manufactured PEM (proton exchange membrane) electrolyzer systems with Plug Power.

Lhyfe aims to produce renewable green hydrogen using primarily wind and solar-power for various mobility applications in Europe, including forklifts and light commercial vehicles, the statement said.

Previously, Plug’s expansion plans in Europe included a Denmark project. Hydrogen company H2 Energy Europe on May 17 awarded Plug Power an order to deliver a one gigawatt electrolyzer.

Earlier, on Nov. 30, 2021, Plug and Spanish energy firm Acciona Energia finalized their 50-50 joint-venture. Incorporated as AccionaPlug, the joint-venture is headquartered in Madrid and will develop, operate and maintain green hydrogen projects throughout Spain and Portugal.

Elsewhere, Plug and French carmaker Renault on June 3 said their Hyvia joint venture to make hydrogen-powered vans was under way. The partnership plans to begin building three types of fuel-cell vans at existing Renault plants in France by the end of this year. The three models will be based on the Renault Master platform of vans and use the same electric motors that now power the all-electric version of the Master.

The project also includes the installation of hydrogen charging stations across Europe, supply of carbon-free hydrogen as well as maintenance and management of fleets.

Meanwhile, Plug announced on Sept. 14, 2021, that it’s expanding operations with a European headquarters in Germany. The 70,000-square foot facility will house an innovation center with engineering labs and technical supports, among other features. The facility is expected to open at the start of 2022.

Asian Partnerships

On Feb. 25, 2021, South Korean conglomerate SK Group closed its $1.6 billion investment into a joint venture with Plug Power to expand hydrogen energy in Asia. The partnership will provide hydrogen fuel cell systems, hydrogen fueling stations and electrolyzers to South Korea and other Asian markets.

And on Dec. 15, 2021, Plug Power announced an agreement with South Korea’s Edison Motors to develop and market a hydrogen fuel cell-powered electric city bus in 2022. The buses will use Plug Power’s ProGen fuel-cell system. The buses will be mass produced and distributed in South Korea by the first half of 2023.

Expanding Footprint

Back in the U.S., Plug Power got a regulatory green light on Feb. 7 to build a 350,000-square-foot fuel-cell factory in the towns of Bethlehem and New Scotland, outside Albany in upstate New York. Governor Kathy Hochul announced the groundbreaking of the $55 million project on March 8, 2022.

Plug Power announced on Sept. 20, 2021, it would open a production facility in Fresno County, Calif. As the largest of its kind, the plant will produce 30 metric tons of liquid green hydrogen per day. The plant will serve the West Coast of the U.S., as well as Vancouver, B.C., in Canada. Plug expects to break ground for the project in 2023 and open the facility in 2024.

On Aug. 10, 2021, Plug Power said it broke ground on its $84 million plant in Camden County, Georgia. The plant will produce 15 tons per day of liquid green hydrogen intended to fuel transportation applications, including material handling and fuel cell electric vehicle fleets. The plant is expected to open in 2022.

On March 30, 2021, Plug Power said it planned to open a green hydrogen production plant in south-central Pennsylvania with Brookfield Renewable Partners. PLUG stock jumped 11% on the news. The plant is expected to be online by late 2022.

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Plug Power Earnings And Fundamental Analysis

Plug Power lost 30 cents per share and posted sales of $151.3 million, a 21% increase year-over-year.  But the company also reaffirmed its full fiscal year sales forecast of $900 million-$925 million. FactSet analysts expected the company to post a loss of 20 cents a share. Meanwhile, sales were seen growing 29.4% year over year to $161.1 million. PLUG shares popped 17.5% despite missing earnings on positive news from the passage of Biden’s climate bill.

PLUG stock has an EPS Rating of 5, as it is not yet profitable. However, it has an A Accumulation/Distribution Rating, indicating strong buying of its shares among institutional investors.

Plug Power’s SMR Rating of D indicates that it outperforms 20% to 40% of other stocks.

The A-to-E rating identifies companies with superior sales growth, profit margins and return on equity ratios.

Hydrogen fuel cells
(Kaca Skokanova/

Inflation Concerns

Third Bridge analyst Peter McNally cautions that cost inflation is a concern for Plug Power and the industry as a whole.

“This is a drag on profitability not just in the current results — costs grew faster than revenues — but also in the future as the company builds out new capabilities. Plug Power’s partnership model should mitigate the impact of inflation,” he said.


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PLUG Stock Technical Analysis

PLUG stock is trading well below its 50- and 200- day lines, according to MarketSmith.

On June 29, J.P. Morgan cut its target price for PLUG stock to $28 from $32.

Plug Power’s relative strength line is trending lower. Its RS Rating is 34 out of a best-possible 99.

Fund ownership currently stands at 35%. As of September 2022, 1,161 funds held PLUG stock, up from 1,152 in June.

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Growing Competition

Rival FuelCell Energy (FCEL) and Ballard Power Systems and Bloom Energy (BE) are also fuel cell stocks in the alternative energy industry group.

Plug Power is making strides to diversify. On April 29, Plug Power announced a plan to integrate its ProGen fuel cell engines into BAE Systems’ electric buses. The two companies will also work on developing hydrogen and refueling infrastructure to end-customers use points.

Meanwhile, automakers General Motors (GM), Toyota (TM) and Nikola (NKLA) are eager to embrace hydrogen too.

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Is PLUG Stock A Buy Now?

J.P. Morgan estimates the overall market opportunity could exceed $200 billion. Plug Power is raising capital to finance an ambitious buildout plan and forging partnerships with key industry players.

But it has yet to prove that it can achieve profitability. This is perhaps due to the fact that for now it supplies fuel cells for just one vehicle — forklifts. While it has plans to manufacture hydrogen fuel cells for other industries, a wait-and-see approach is probably more prudent

Bottom line: The stock is not a buy right now, as it has not formed a pattern. Additionally, PLUG stock has fallen back below its 50-day and 200-day lines. But keep on eye on this green energy stock, as Biden’s success in passing climate legislation gives stocks like PLUG a boost.

Check out IBD Stock Lists and other IBD content to find dozens more of the best stocks to buy or watch. 

Follow Adelia Cellini Linecker on Twitter @IBD_Adelia.


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