The company behind Adblock Plus is acquiring micropayment service Flattr
The two companies were already working together on the project initially called Flattr In addition , where users can devote a monthly payment to online marketers. The money is then distributed depending on users’ engagement with different sites plus articles.
This seemed pretty similar to what Flattr had been doing, except that users didn’ t have to hit a switch to “ Flattr” a website. Actually this is now being pitched being an overhauled, “ zero-click” version from the main Flattr product, and you can subscribe to early access here .
“ Over the past several months, it grew to become very clear that we needed to go beyond the partnership and truly bring Flattr into the eyeo family, ” stated eyeo founder Till Faida (pictured above) in the acquisition release. “ This allows us to go that additional mile and finalize our eyesight of enabling hundreds of millions of customers to choose how they want to pay for the information they consume. This is a game-changer. ”
Eyeo said that the Flattr team will continue to work out of Malmö, Sweden (eyeo is headquartered in Germany) — co-founder Linus Olsson will stay in charge of operations and implementation, whilst co-founder Peter Sunde becomes a good advisor.
The economic terms of the deal were not disclosed. Included in the partnership, eyeo had previously committed to Flattr, which also raised financing from Passion Capital and Federico Pirzio-Biroli.