Facebook (FB) Chief Executive Mark Zuckerberg fired back at Apple (AAPL) counterpart Tim Cook on Monday, responding to criticism about its business model and fallout from the Cambridge Analytica data scandal.

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In an interview with Recode last week, Cook criticized the social networking giant for both the data scandal and its approach to consumer privacy. The Apple CEO also attacked Facebook’s advertising business model and called for increased regulation of social media.

Zuckerberg responded to Cook in a Vox interview published Monday, calling Cook’s remarks “extremely glib and not aligned with the truth.”

Shares Fall Again

Facebook stock tumbled 2.8% to close at 155.39 during a rough day overall on the stock market today. Apple stock dropped 0.7% to 166.68. Apple stock is down 10% since hitting a record high of 183.50 on March 14.

Facebook stock has plunged 16% since March 16, when media reports revealed that data consultant Cambridge Analytica wrongfully obtained personal information on millions of Facebook users without their knowledge. Despite positive assessments from Wall Street, shares are telling a different story as its stock has triggered multiple IBD sell signals.

The company also faces criticism over reports its platform was used for Russian propaganda and attempts to sway the 2016 presidential elections.

Advertisers judiciously avoid any toxic environment that can damage a brand name. In addition, celebrities and other influencers are urging users to quit the social network,

Facebook faces a series of investigations over the Cambridge Analytica data scandal. Zuckerberg reportedly will testify before Congress as pressure mounts from the data scandal that has roiled the company and its stock.

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