Shares of Netflix NFLX surged nearly 3% to hit a new all-time high on Monday, just hours before the streaming giant is scheduled to report its Q4 earnings.

Netflix saw its stock price pop 2.90% in morning trading to touch $227 per share, as investors clamor to grab the stock at a price many must assume will look like a steal in the near future. 

Over the last year, the streaming company has bolstered its original content offerings in preparation for what is likely to be an even tougher battle for subscribers in 2018. Netflix reportedly spent $6 billion to launch 30 new original shows in 2017.

Netflix expects to up its spending in 2018 to $8 billion, as the likes of Amazon AMZN, Hulu, and soon Disney DIS compete more fiercely for subscribers in the over-the-top streaming market. Netflix now has 88 original scripted series, while Amazon and Hulu claim 28 and 17 respectively. Time Warner’s TWX HBO boasts 21 shows.

Looking ahead to this afternoon’s report, Netflix is expected to see its earnings skyrocket 173% year-over-year to hit $0.41 per share, based on our current Zacks Consensus Estimates. On top of this massive bottom line growth projection, the company is expected to post Q4 sales of $3.28 billion, which would mark a 32% jump from the year-ago period.

Subscriber growth is another key metric inventors will look for when the company reports after Monday’s closing bell. In the third-quarter, Netflix added 5.3 million subscribers to bump its total to 109.25 million subscribers from over 190 countries.

Netflix has announced that it expects to add 6.30 million new subscribers in its fourth quarter. The company now projects it will close fiscal 2017 with a total of 115.55 million subscribers. On top of user growth, the streaming power would also like investors to focus on its international margin expansion.

Investors should note that Netflix failed to match or top earnings estimates in the last two quarters after doing so for over three years in a row. Still, before today’ climb, Netflix stock price had jumped by nearly 13% over the last four weeks and 59% in the last 52-weeks.

Netflix is currently a Zacks Rank #3 (Hold) and will help kick off a big week for tech giants, with Intel INTC and Texas Instruments TXN also set to report earnings in the coming days (also read: Upcoming Tech Earnings Reports to Watch: NFLX, TXN, INTC).

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Last year, it generated $8 billion in global revenues. By 2020, it’s predicted to blast through the roof to $47 billion. Famed investor Mark Cuban says it will produce “”the world’s first trillionaires,”” but that should still leave plenty of money for regular investors who make the right trades early.

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